ABOUT US - Mission & Vision
 

Mission:

To be recognized as one of the top leading companies in the oil & soap industry in Egypt and to consistently provide a portfolio of supreme quality oil, soap and ghee brands that are of good value for the money reaching the highest number of customers locally and internationally.

Vision:

Offer a full range of excellent quality products meeting all customers’ needs

Build up our capacity, enhance our performance and develop our in-house capabilities to meet the needs of growing markets in Egypt and the region.

Reach out to all targeted customers by spreading our availability and product awareness.

Achieve sustainable profits and increase market share by delivering excellence and by further developing our product competencies.

Provide efficient and effective customer service to all our clients.

Retain and develop our people to ensure their high performance by providing them with the necessary trainings and tools as they are our most valuable asset.